Navigating the Post-Holiday Slump With Jet-Print Logo Mats!

Navigating the Post-Holiday Slump in the Textile Mat Rental Market with Jet-Print Logo Mats.

For the textile mat rental market, the weeks following the holidays often bring a noticeable shift. Routes feel lighter, customer requests slow down, and purchasing decisions pause as businesses reset after year-end spending.

This post-holiday lull is not a failure of demand—it’s a predictable part of the service cycle. When approached strategically, it can become one of the most productive planning periods of the year.

Why January Feels Slower on the Route

After the holidays, many customers are focused on budgets, staffing adjustments, and operational reviews. New mat requests may slow, but service expectations remain high.

For route drivers and operations teams, this period often reveals:

• Mats that need upgrading or replacement

• Entrances that struggled during winter weather

• Customers reassessing safety and cleanliness priorities

These observations are valuable. They provide insight into where improvements can be made before traffic and activity increase again. 

Using the Slowdown to Strengthen Existing Accounts. Up-Sell!

In the mat rental industry, growth doesn’t always come from new accounts—it often comes from optimizing existing ones.

The quieter weeks after Christmas are an ideal time to:

• Review mat performance by location

• Identify worn or undersized mats

• Recommend solutions that reduce slip risk and improve floor protection

• Have proactive conversations rather than reactive ones

When customers aren’t overwhelmed by seasonal chaos, they’re more open to practical upgrades that support their daily operations.

Preparing Routes for the Year Ahead

Winter conditions don’t end with the holidays. Snow, moisture, and debris continue well into the new year, making entrance matting, including Jet-Print logo mats, especially critical. 

Planning now helps ensure:

• Proper mat coverage through late winter

• Fewer service issues during peak weather events

• Stronger customer satisfaction when conditions are toughest

A proactive approach in January often leads to smoother routes and stronger retention throughout the year.

A Strategic Reset, Not a Slowdown

The post-holiday period isn’t just about sales, its a time to reflect on your exisiting customer needs and about preparation. For textile mat rental professionals, it’s a chance to assess, refine, and strengthen service strategies before activity ramps back up. 

The work done during the quieter weeks is often what sets the tone for a successful year ahead. Up-selling is no easy task. Contact your Kleen-Tex representative and we'll help.